How to Create Explainer Videos for Business: A Complete Guide 2024 – 25

Let's think like a typical user. There's no doubt that short videos are very popular nowadays. But if your expensive AC broke down, I'm pretty sure you'd watch an explainer video instead of a short video. That's the beauty of explainer videos; serious users always consume Explainer videos rather than Short content.

Now a day many creators and companies use these types of video to promote their product or services in depthly and providing you knowledge about their product that how things work or how the product/services are beneficial for your life in the most understandable format.

They take the help of their elixir element - Explainer videos. Let's know together what it's all about and how you and I respond to it.

What is an Explainer Video?

In the easiest way - An explainer video is a simple video which breaks down a topic in the most understandable form to help you out from an issue.

The main content of the explainer videos is a mixture of storytelling and brand promotion. It helps you to learn the new elements and concepts step by step and helps to gain knowledge of the subject.

In business terms, explainer videos are also called presentation videos, or visual explanation videos.

Google itself has set an algorithm that whenever you search anything such as how to do a task or how to maintain a diet, it automatically leads you towards the best websites, videos, and all those stuff from which you get influenced easily. Let's repeat this trick once again, let’s open YouTube, type in the search bar -"how to do” and stop there, you’ll see unexpected results that will suggest to you. (through their Report Search Predictions)

There are some confidential methods of setting up explainer videos that Google also doesn't want the audience to know, but we have come up with the antidote in this blog and find out how the giant MNCs have used the trick to influence the market.

But these are not the answers to how human psychology is influenced and why one would make this type of video. The reason behind this is here-

Why would you make this type of video?

There is a flood of content everywhere on social media, and the retention rate has been decreasing day by day with minute rates. Just imagine you are a business owner, what you want for your business is to increase brand awareness and expand it in the market, also letting the consumer remember their brand.

Every brand whether it's a multinational or a small entity, everyone is focusing on creating content(in explainer video format) so that their target audience has an impact and they get influenced by their content.

All the elements in an explainer video revolve around the consumer's mind, like how they engage, and how they respond, and ultimately the objective of every business is to make their brand stand out from the crowd.

Consumers and brand owners have adapted to the technological aspect with the increase of digitalization. Now you’ll see how they create these explainer videos in detail:-

How to make an explainer video in 2025 (step-by-step guide)

Before purchasing any product we have its requirements, in the same manner, before detailing the steps let's get a sneak peek at the concept behind it in a technical way.

Don't worry, it's not rocket science, just a couple of professional terms. The concept works in a cyclical manner - see how a story transforms into profits.

Storyboarding (Video) - Engagement - Relatable content - Increase shareability - Leads to conversion rates -connect potential customers - revenue generation - Profit generation.

Companies like Ola, Zomato, and Dominos have super-excellent explainer videos that have manipulated our mindset with the content of time. They are totally focused on just-in-time concepts and then they prepare videos for their target audience.

Now let’s grasp the method of making an explainer video step-by-step:-

• Script: Engaging content is ruling social media because it has been backed by a strong script. A well-written script is essential for a successful explainer video. It is important to know the main message that needs to be conveyed to the audience.
• Concise and Short length: The videos need to be short. Bond (2008) describes this fact based on his research (a project including more than 1,000 participants). He learned that “short videos of 1 to 4 minutes are ideal” and points out that “short 3- or 4-minute YouTube videos help an instructor to make a key point without having to sacrifice a significant amount of time.
• Focus: To keep a video short and to explain the core message to the target group, it is necessary to keep the content as simple as possible. In the first step, it is important to focus on the “why” rather than on “what” or the “how”.
• Storytelling: It is a fundamental and powerful element of explainer videos. It is the most effective way to engage and persuade an audience as people’s brains become activated when a good story is told.
• Visual: Graphics can have an immense effect on the audience and can captivate their imagination. By using metaphoric imagery, the main points of an explanation can be contextualised, making the core message easier to understand and stick with the audience.

Brands use these KPIs (Key performance indicators ) to measure their video results

• Boost social sharing
• Inbuilt CTA’s
• Improve SEOs

Through these indicators, brands analyse the results and update their videos. By using these basic steps they create astounding results.

Big brands use these processes to produce a single explainer video which triggers our psychology.

You can take the help of AI tools also which are going to create all these for you in just a few minutes. Some of them are:-

• ChatGPT or Other AI Writing Tools- For scripting the explainer video.
• Pictory or InVideo- AI tools to convert scripts into video.
• AI Voice Generators like Murf or WellSaid - For generating voice overs.
• Canva or Lumen5 - For creating simple, visually appealing animated videos.
• AI Art Tools like DALL-E or MidJourney - For generating specific images or illustrations.

But wait, all these steps won’t lead you to a perfect video until and unless you keep this in mind:-

What makes a good explainer video?

Brand and audience alignment

The brand's way of conveying a message to its target audience should be in such a manner that both come to the same platform then only you can relate to that brand and the brand resonates with you. Therefore a perfect match is required between them.

The video is part of communication which conveys messages from the brand to customers and feedback is vice versa.

But there's one more question that arises in our mind, guess what? After preparing all these theoretical activities where we are going to create videos without those patchy watermarks. We have a solution for that too, here are a couple of tools that are going to make a better explainer video.

Free Explainer Video Makers Without Watermark

Creating professional-quality explainer videos doesn’t have to be rocket science. Here are some of the best free explainer video makers in 2025 that offer features without watermarks that save you time.

Canva:

Canva’s video editor is user-friendly and comes with a variety of templates for creating explainer videos. It also offers free stock images and animations that can be integrated into your video.

Powtoon:

Known for its animated videos, Powtoon offers a free version that is excellent for creating engaging explainer videos. It allows you to add characters, animations, and text and even has templates to get you started

Renderforest:

Another great option for creating explainer videos without a watermark. Render Forest offers free templates, animations, and stock music, making the video creation process simple.

Animaker

A platform designed specifically for beginners, offers free-to-use animated video templates that are perfect for explainer videos. You can also export videos without watermarks.

Every next day a new trend prevails in the market where it instantly changes behaviours and different topics are popular on social media. Here are a few trends for 2025 according to research for your explainer video which can make your concept viral in upcoming years.

Trends & Innovations in Explainer Video Production:-

Explainer videos are evolving rapidly, influenced by advancements in technology and changing audience preferences.

In 2025, brands are focusing more and more on customization content for their users to make them feel important and part of there are more trends that are going to be a hit in the upcoming days:-

• Interactive videos:- Videos have been made engaging by including quizzes, relatable content, facts and figures, etc.
• VR videos:- Brands are exploring Virtual reality and to create immersive explainer videos, allowing users to engage with products in a virtual space.
• Voiceover Videos:- With advancements in AI technology, brands can now use synthetic voices that sound natural, allowing for quicker turnaround times and cost savings.

You have come so far and do you know even this blog has worked the same as an explainer video for businesses? We made it in such an easy format that now you have a full-fledged knowledge of explainer video.

Best explainer videos created by India's best marketing agency

Video Agencies have a great first-mover advantage of this video marketing tool for promotion, and are you looking for top-tier explainer videos in 2025? The overall solution for your explainer videos is only with us. We at Devout Growth Media provide hassle free video marketing solutions that not only engage your content but also focus on strategy implementation, which boosts your brand.

Elevate your marketing strategy with DG Digital’s exceptional explainer videos—designed for impact and optimised for results.

We use creativity and skill to turn complicated ideas into simple stories. Check out our best videos here.

Conclusion:-

Explainer videos are more than just a trend—they’re a necessity in modern marketing strategies. Whether you are a startup trying to introduce your product or a big brand looking to simplify complex ideas, explainer videos are the perfect medium.

By following the latest trends, leveraging free tools, and adhering to the basics of good video production, you can create compelling content that resonates with your audience.