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Alright, check this out! In 2023, we're talking a massive 4.89 billion peeps rocking social media worldwide. No joke, the average person spends a solid 151 mins a day scrolling, liking, and vibing on those platforms. Facebook's on top, bossing it with a crazy 2.96 billion monthly users, and Instagram ain't far behind, with 1.49 billion of us flexing our pics. Twitter's got 330 million monthly hype, while LinkedIn's making moves with 774 million pros in the mix.
Now, listen up biz peeps! Social media's where it's at for marketing, with a whopping 72% of businesses doing their thing there. And that's not all – 51% of 'em throwing down cash for ads, but guess what? The average cost ain't too crazy, just $5.60 a pop. And yo, the real deal is the ROI – a mind-blowing 120% return on social media marketing. That's how we roll in the digital game, my friends!